Safe Distance Campaign
The Safe Distance Campaign was launched by the Dubai Police in partnership with Total in the UAE on August 17-18, to ensure awareness on the importance of maintaining the safe distance while driving.
Failure to maintain a safe distance between vehicles on roads resulted in 40 fatalities in 2015, 38 fatalities in 2016 and 38 fatalities in 2017 in Dubai, according to the data released by the Dubai Police.
The campaign involved the setting up of an activation center at the Dubai Outlet Mall. Representatives from the Dubai Police and Total in the UAE briefed the public on the importance of maintaining a safe distance.
During the exhibition, awareness brochures highlighting the dangers of not maintaining a safe distance were distributed to the public.